At Mereo, we are proud to share insights from distinguished voices across the B2B ecosystem. In this guest article, we welcome Eric Cohan, founder of … [Read more...] about Is Your Pricing Model Holding You Back? 4 Appealing Benefits Consumption-Based Models Offer B2B Buyers
8 Steps to Shift to a Solutions-Led Marketing Approach
Business leaders across industries continue to tell us, “I want to adopt a solutions-led marketing strategy.” Then, naturally, they want to know, “But … [Read more...] about 8 Steps to Shift to a Solutions-Led Marketing Approach
Nurture a Future of Trusted Advisors, Not Algorithms
Young selling professionals are readying their caps and gowns, eager to join the B2B workforce. But recent data paints a sobering picture. According … [Read more...] about Nurture a Future of Trusted Advisors, Not Algorithms
Dear CMO, Your Ideal Client Profile Should Do More Than Describe — It Should Drive
In our last post, we explored how ideal client profiles (ICPs) can be activated through thoughtful sales territory design. Before that, we unpacked … [Read more...] about Dear CMO, Your Ideal Client Profile Should Do More Than Describe — It Should Drive
RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?
No one predicted the sales environment that exists today. Likewise, no one can confidently predict the road ahead. Virtual selling presents a … [Read more...] about RICH Virtual Content: Part II — Is your virtual content full of innovative ideas and insights?
Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces
Every organization is caught between the tug of customer-driven demands and market-driven forces. And the scary truth is that many leaders ignore one … [Read more...] about Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces
