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George Brontén

The Red Zone with Vince Beese

George Brontén - 22 March 2026

In this episode of The Art and Science of Complex Sales, our guest Vince Beese author of Red Zone Selling shares how years of building sales teams in … [Read more...] about The Red Zone with Vince Beese

The Hidden Advantage of Structured Data in the Age of AI

George Brontén - 18 March 2026

Imagine a day in the life of a B2B salesperson. Someone skilled in the art of conversation, has business acumen, skilled in the art of bringing … [Read more...] about The Hidden Advantage of Structured Data in the Age of AI

Fixing the Forecasting Problem in Manufacturing Sales with Liz Heiman

George Brontén - 15 March 2026

In this episode of The Art and Science of Complex Sales, our guest Liz Heiman shares why manufacturing companies often apply rigorous quality … [Read more...] about Fixing the Forecasting Problem in Manufacturing Sales with Liz Heiman

The Most Important Thing Your Company Needs? It’s Not Capital

George Brontén - 11 March 2026

Capital is the lifeblood of an organization’s functioning. If you don’t have enough capital, you can’t run operations, and if you can’t run … [Read more...] about The Most Important Thing Your Company Needs? It’s Not Capital

From Instinct to Sales Systems with James Rores

George Brontén - 8 March 2026

In this episode of The Art and Science of Complex Sales, our guest James Rores shares why founder-led sales teams often struggle to scale and what it … [Read more...] about From Instinct to Sales Systems with James Rores

Should You Coach That Salesperson, Or Fire Them?

George Brontén - 4 March 2026

The sales profession is not for the faint of heart. There comes a time in nearly every salesperson’s life when they wonder if they’re really cut out … [Read more...] about Should You Coach That Salesperson, Or Fire Them?

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