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George Brontén

What Is a Sales Process? A Deceptively Simple Question That Divides Good Sales Teams from Great Sales Teams

George Brontén - 24 June 2026

If you ask ten sales professionals “what is a sales process?” you will get ten different answers. Some will say that it’s the stages you go through to … [Read more...] about What Is a Sales Process? A Deceptively Simple Question That Divides Good Sales Teams from Great Sales Teams

38 Systems Thinking Questions That Expose The True Structure of A Buying Decision

George Brontén - 17 June 2026

In complex B2B sales, every deal is more complex than it looks on the surface. A potential buyer contacts a salesperson and asks a few questions. … [Read more...] about 38 Systems Thinking Questions That Expose The True Structure of A Buying Decision

Practical AI for Sales Teams with Sean O’Shaughnessey

George Brontén - 14 June 2026

 In this episode of The Art and Science of Complex Sales, our guestSean O'Shaughnessey, CEO at New Sales Expert LLC, explores how AI can help sales … [Read more...] about Practical AI for Sales Teams with Sean O’Shaughnessey

What Is a Way of Selling?

George Brontén - 10 June 2026

In complex B2B sales, your Way of Selling is what differentiates you from other organizations in your market. It is much more than just your sales … [Read more...] about What Is a Way of Selling?

Human-Centered Selling with Anita Nielsen

George Brontén - 7 June 2026

In this episode of The Art and Science of Complex Sales, our guest Anita Nielsen, CEO at LDK Advisory Services, explores what human-to-human selling … [Read more...] about Human-Centered Selling with Anita Nielsen

Chat-GPT Has An Answer for Everything. But Are Your Buyers Asking the Right Questions?

George Brontén - 3 June 2026

Today, almost everyone from college students to professionals turn to AI chat bots as a first line of investigation when they have questions. From … [Read more...] about Chat-GPT Has An Answer for Everything. But Are Your Buyers Asking the Right Questions?

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