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George Brontén

The Future of Key Account Management with WarWick Brown

George Brontén - 29 March 2026

In this episode of The Art and Science of Complex Sales, Key Account Specialist, Warwick Brown shares how key account management is evolving and what … [Read more...] about The Future of Key Account Management with WarWick Brown

Zoom In: Micro Behaviors. Zoom Out: Big Impacts

George Brontén - 25 March 2026

“The micro makes the macro.” That’s from Derek Cabrera, of the Cabrera Lab at Cornell, talking about systems behavior. Cabrera is a leading authority … [Read more...] about Zoom In: Micro Behaviors. Zoom Out: Big Impacts

The Red Zone with Vince Beese

George Brontén - 22 March 2026

In this episode of The Art and Science of Complex Sales, our guest Vince Beese author of Red Zone Selling shares how years of building sales teams in … [Read more...] about The Red Zone with Vince Beese

The Hidden Advantage of Structured Data in the Age of AI

George Brontén - 18 March 2026

Imagine a day in the life of a B2B salesperson. Someone skilled in the art of conversation, has business acumen, skilled in the art of bringing … [Read more...] about The Hidden Advantage of Structured Data in the Age of AI

Fixing the Forecasting Problem in Manufacturing Sales with Liz Heiman

George Brontén - 15 March 2026

In this episode of The Art and Science of Complex Sales, our guest Liz Heiman shares why manufacturing companies often apply rigorous quality … [Read more...] about Fixing the Forecasting Problem in Manufacturing Sales with Liz Heiman

The Most Important Thing Your Company Needs? It’s Not Capital

George Brontén - 11 March 2026

Capital is the lifeblood of an organization’s functioning. If you don’t have enough capital, you can’t run operations, and if you can’t run … [Read more...] about The Most Important Thing Your Company Needs? It’s Not Capital

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