George Brontén

If there’s one thing everyone can agree on, it’s that the world has changed rapidly over the past couple of years. The environment that sales … [Read more...] about How to thrive as a sales consultant or trainer in 2022

Here’s a painful paradox. Managers create the very problems they try to avoid. That’s why it’s time for you to quit your job. No, I’m not suggesting … [Read more...] about Why most managers should quit their job today

Nearly every business today engages in some form of marketing automation. We create content, pay for ads or organic search to drive viewers, get … [Read more...] about Is putting more content in inboxes really such a great idea?

I don’t know how many times I’ve read this mantra about selling. I don’t know how many times I’ve repeated it, myself. Somehow, today, I read it in … [Read more...] about “People buy from people…”

Berotec is a Swedish consultancy that specializes in IT, technology, and management. Their business includes smaller, individual companies within the … [Read more...] about How to attain “strength and peace of mind” for your company – Berotec’s story

Statistics tell us that 50% of all non-technical graduates of four-year colleges will spend some career time as salespeople. There are over 4000 … [Read more...] about Facilitating the B2B buyer journey