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George Brontén

The Most Important Thing Your Company Needs? It’s Not Capital

George Brontén - 11 March 2026

Capital is the lifeblood of an organization’s functioning. If you don’t have enough capital, you can’t run operations, and if you can’t run … [Read more...] about The Most Important Thing Your Company Needs? It’s Not Capital

From Instinct to Sales Systems with James Rores

George Brontén - 8 March 2026

In this episode of The Art and Science of Complex Sales, our guest James Rores shares why founder-led sales teams often struggle to scale and what it … [Read more...] about From Instinct to Sales Systems with James Rores

Should You Coach That Salesperson, Or Fire Them?

George Brontén - 4 March 2026

The sales profession is not for the faint of heart. There comes a time in nearly every salesperson’s life when they wonder if they’re really cut out … [Read more...] about Should You Coach That Salesperson, Or Fire Them?

Stay Here: The Now is Where Complex Sales Actually Happen

George Brontén - 25 February 2026

I saw a clip recently of a 100-year-old man saying these simple words: “Yesterday is history, tomorrow a mystery, today a gift.” … [Read more...] about Stay Here: The Now is Where Complex Sales Actually Happen

Building Sales Teams That Don’t Quit with Eric Laroque

George Brontén - 22 February 2026

In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Eric Larocque, founder of Cultivate Winning, to unpack what truly … [Read more...] about Building Sales Teams That Don’t Quit with Eric Laroque

What Should I Talk To My Manager About?

George Brontén - 18 February 2026

Most sales managers in complex B2B sales believe they are coaching their teams. Most salespeople don’t feel like they are being coached. Often, … [Read more...] about What Should I Talk To My Manager About?

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