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George Brontén

Is it finally time to ditch your CRM?

George Brontén - 4 May 2022

When CRM was invented, it was a revolution in the way salespeople managed their data. Instead of bulky paper-based Rolodexes, we now had digital … [Read more...] about Is it finally time to ditch your CRM?

The questions we ask, shape the answers we get

George Brontén - 1 May 2022

In sales, we learn that questions are critical to our ability to understand our customers and how we might be most helpful. Questions, in addition to … [Read more...] about The questions we ask, shape the answers we get

How to sell without selling out – Andy Paul’s latest book shows how

George Brontén - 27 April 2022

They told him he would never make it in sales. Now Andy Paul is a well-known expert in the sales industry, author of two books and creator of the … [Read more...] about How to sell without selling out – Andy Paul’s latest book shows how

How often do close dates move, and how does it impact your win rates?

George Brontén - 20 April 2022

Recently, a partner contacted us to request a new feature in Membrain. He outlined a common problem on many sales teams - too many close dates being … [Read more...] about How often do close dates move, and how does it impact your win rates?

Why are we satisfied with such poor win rates?

George Brontén - 17 April 2022

We struggle to hit our goals, make our numbers. Every year, we see decreases in % of sales people making their goals. At the same time, our solution … [Read more...] about Why are we satisfied with such poor win rates?

How to elevate the sales profession from the inside out

George Brontén - 13 April 2022

In the sales profession, the main focus is how to win more customers. Sometimes, it’s about how to better serve customers and build trusting … [Read more...] about How to elevate the sales profession from the inside out

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