George Brontén

Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think … [Read more...] about Sales Success Depends on Clear Distinctions

I’m very proud of what we’ve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become … [Read more...] about According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score

As I’ve written elsewhere, I have been studying Cornell’s Cabrera Lab's work for a while now, learning to apply their Systems Thinking framework, … [Read more...] about Structured Thinking Structures Sales Opportunities That Win… Research Project with Cabrera Lab

Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, … [Read more...] about Nature Hides Its Secrets In Relationships: And So Do Complex Sales

Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, … [Read more...] about Nature Hides Its Secrets In Relationships: And So Does Complex Sales

For some time now, our sales teams have increasingly fielded questions about Membrain’s “AI capabilities.” Consistently, our answer has been: It does … [Read more...] about The Insight Engine Will Bring AI to Membrain