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George Brontén

Building a Winning Sales Culture with Thomas Waites

George Brontén - 12 April 2026

In this episode of The Art and Science of Complex Sales, our guest Thomas Waites, CRO of TW Sales, shares what it really takes to build a winning … [Read more...] about Building a Winning Sales Culture with Thomas Waites

Here’s Why You Need to Waste More Time

George Brontén - 8 April 2026

A couple of years ago, there was a boat show near my home, and I happened to have some free time. I’d been thinking about buying a boat for a while, … [Read more...] about Here’s Why You Need to Waste More Time

The Hidden Yes with Matt Sucha

George Brontén - 5 April 2026

 In this episode of The Art and Science of Complex Sales, our guest Matt Sucha  - CEO of Mindworx shares how consumer psychology can help sales teams … [Read more...] about The Hidden Yes with Matt Sucha

Do We Even Need A Sales Process?

George Brontén - 1 April 2026

If no one is using our sales processes, do we even need them? Are we just wasting a lot of time? … [Read more...] about Do We Even Need A Sales Process?

The Future of Key Account Management with WarWick Brown

George Brontén - 29 March 2026

In this episode of The Art and Science of Complex Sales, Key Account Specialist, Warwick Brown shares how key account management is evolving and what … [Read more...] about The Future of Key Account Management with WarWick Brown

Zoom In: Micro Behaviors. Zoom Out: Big Impacts

George Brontén - 25 March 2026

“The micro makes the macro.” That’s from Derek Cabrera, of the Cabrera Lab at Cornell, talking about systems behavior. Cabrera is a leading authority … [Read more...] about Zoom In: Micro Behaviors. Zoom Out: Big Impacts

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