Clear distinctions are a hallmark of clear thinking. Unless you know what a thing IS and, importantly, what it IS NOT, you cannot begin to think … [Read more...] about Sales Success Depends on Clear Distinctions
According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score
I’m very proud of what we’ve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become … [Read more...] about According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score
Structured Thinking Structures Sales Opportunities That Win… Research Project with Cabrera Lab
As I’ve written elsewhere, I have been studying Cornell’s Cabrera Lab's work for a while now, learning to apply their Systems Thinking framework, … [Read more...] about Structured Thinking Structures Sales Opportunities That Win… Research Project with Cabrera Lab
Nature Hides Its Secrets In Relationships: And So Do Complex Sales
Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, … [Read more...] about Nature Hides Its Secrets In Relationships: And So Do Complex Sales
Nature Hides Its Secrets In Relationships: And So Does Complex Sales
Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, … [Read more...] about Nature Hides Its Secrets In Relationships: And So Does Complex Sales
The Insight Engine Will Bring AI to Membrain
For some time now, our sales teams have increasingly fielded questions about Membrain’s “AI capabilities.” Consistently, our answer has been: It does … [Read more...] about The Insight Engine Will Bring AI to Membrain