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George Brontén

Control Disguised As Coaching

George Brontén - 6 November 2024

Often, when I talk to managers, they tell me how much time they spend coaching. They tell me stories of meeting, weekly, with their people, doing … [Read more...] about Control Disguised As Coaching

Podcast: Season Round-up for The 3 Ts

George Brontén - 3 November 2024

As we wrap up this season of the podcast, we’re excited to look back on all the episodes we've shared and the incredible conversations we’ve had. … [Read more...] about Podcast: Season Round-up for The 3 Ts

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

How to improve sales with the right type of empathy

George Brontén - 16 December 2020

Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy

Critical to B2B sales success – stakeholder assessments

George Brontén - 13 December 2020

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we … [Read more...] about Critical to B2B sales success – stakeholder assessments

What is a sales pipeline and why should you care?

George Brontén - 9 December 2020

Almost every sales professional uses the phrase “sales pipeline” at least several times a week. But if you ask a room full of … [Read more...] about What is a sales pipeline and why should you care?

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