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George Brontén

What Is a Sales Coaching Cadence and How Do You Build One?

George Brontén - 5 June 2024

A good sales coaching cadence is one of the keys to effectively elevating your sales team. While many companies settle for coaching that happens ad … [Read more...] about What Is a Sales Coaching Cadence and How Do You Build One?

Empowering Women in Sales with Heidi Solomon-Orlick

George Brontén - 2 June 2024

With over three decades of breaking barriers in B2B sales, Heidi Solomon-Orlick, CEO and founder of GirlzWhoSell, joins us to share her passion for … [Read more...] about Empowering Women in Sales with Heidi Solomon-Orlick

What Exactly Is AI? Here’s What You Need to Know

George Brontén - 29 May 2024

You don’t have to work in the world of technology to know that technology is undergoing a massive shift thanks to recent advances in Artificial … [Read more...] about What Exactly Is AI? Here’s What You Need to Know

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

How to improve sales with the right type of empathy

George Brontén - 16 December 2020

Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy

Critical to B2B sales success – stakeholder assessments

George Brontén - 13 December 2020

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we … [Read more...] about Critical to B2B sales success – stakeholder assessments

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