Welcome to another episode of The Art and Science of Complex Sales. Today, we’re joined by Beth Yehaskel, Owner and Interim GTM Executive of Elevate … [Read more...] about Podcast: Rethinking Revenue with Beth Yehaskel
If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality
In the sales world, we talk a lot about growing your pipeline, qualifying prospects, and closing deals. But if you really want to get out of a rut and … [Read more...] about If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality
How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales
Systems thinking is a way of looking at the world that helps solve what are often referred to as “wicked problems.” On the global stage, “wicked … [Read more...] about How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales
Innovative Approaches to Sales Success with Roderick Jefferson
How can the integration of strategies, processes, and technologies revolutionize the customer lifecycle from lead generation to post-sales … [Read more...] about Innovative Approaches to Sales Success with Roderick Jefferson
Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?
I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?
How to improve sales with the right type of empathy
Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy










