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George Brontén

Underneath Complex Sales Are Simple Rules

George Brontén - 26 June 2024

Sometimes, in complex B2B sales, low activity and slow pipelines are blamed on the idea that the sales process is “complex.” I’ve always been … [Read more...] about Underneath Complex Sales Are Simple Rules

Mastering Sales Leadership with James Rores & Walter Crosby

George Brontén - 23 June 2024

In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development … [Read more...] about Mastering Sales Leadership with James Rores & Walter Crosby

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

How to improve sales with the right type of empathy

George Brontén - 16 December 2020

Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy

Critical to B2B sales success – stakeholder assessments

George Brontén - 13 December 2020

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we … [Read more...] about Critical to B2B sales success – stakeholder assessments

What is a sales pipeline and why should you care?

George Brontén - 9 December 2020

Almost every sales professional uses the phrase “sales pipeline” at least several times a week. But if you ask a room full of … [Read more...] about What is a sales pipeline and why should you care?

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