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George Brontén

Shifting Mindsets with Jill Pedersen

George Brontén - 18 August 2024

If you're looking to enhance your sales team's recruitment and onboarding process, this episode is a must-listen. Join us for an insightful … [Read more...] about Shifting Mindsets with Jill Pedersen

Mastering High-Value Sales with Carajane Searcy Moore

George Brontén - 11 August 2024

What if understanding the ideal customer profile could be the key to landing million-dollar deals? Join us as we explore this and more with Carajane … [Read more...] about Mastering High-Value Sales with Carajane Searcy Moore

We’re Not Jumping on the AI Bandwagon, and Here’s Why

George Brontén - 7 August 2024

Nearly every major software platform in the world has added AI tools to their arsenal over the past two years. Google, Microsoft, Oracle, Adobe: The … [Read more...] about We’re Not Jumping on the AI Bandwagon, and Here’s Why

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

How to improve sales with the right type of empathy

George Brontén - 16 December 2020

Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy

Critical to B2B sales success – stakeholder assessments

George Brontén - 13 December 2020

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we … [Read more...] about Critical to B2B sales success – stakeholder assessments

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