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George Brontén

Podcast: Rethinking Revenue with Beth Yehaskel

George Brontén - 8 September 2024

Welcome to another episode of The Art and Science of Complex Sales. Today, we’re joined by Beth Yehaskel, Owner and Interim GTM Executive of Elevate … [Read more...] about Podcast: Rethinking Revenue with Beth Yehaskel

If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality

George Brontén - 4 September 2024

In the sales world, we talk a lot about growing your pipeline, qualifying prospects, and closing deals. But if you really want to get out of a rut and … [Read more...] about If You Want to Win More Deals, You Have to Fit Your Mental Model to Reality

How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

George Brontén - 28 August 2024

Systems thinking is a way of looking at the world that helps solve what are often referred to as “wicked problems.” On the global stage, “wicked … [Read more...] about How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

Innovative Approaches to Sales Success with Roderick Jefferson

George Brontén - 25 August 2024

How can the integration of strategies, processes, and technologies revolutionize the customer lifecycle from lead generation to post-sales … [Read more...] about Innovative Approaches to Sales Success with Roderick Jefferson

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

How to improve sales with the right type of empathy

George Brontén - 16 December 2020

Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy

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