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George Brontén

Podcast: Episodes to Strengthen Your Leadership and Sales Mindset

George Brontén - 29 September 2024

In today’s fast-paced world, strong leadership and a resilient sales mindset are key to driving success. Whether you're a seasoned professional or … [Read more...] about Podcast: Episodes to Strengthen Your Leadership and Sales Mindset

Six Unpopular Opinions I Hold About AI in Sales

George Brontén - 25 September 2024

It’s been a busy year for software companies aiming to grab a slice of the generative AI pie. Over the past twelve months, its use has grown so much … [Read more...] about Six Unpopular Opinions I Hold About AI in Sales

Podcast: Why Authenticity Matters with Tom Starck

George Brontén - 22 September 2024

Can you imagine the transition from professional athletics to becoming a top sales leader in the motorsports industry? Meet Tom Starck, Practice … [Read more...] about Podcast: Why Authenticity Matters with Tom Starck

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

How to improve sales with the right type of empathy

George Brontén - 16 December 2020

Empathy gets a lot of lip service in sales circles. We talk about how to transform sales with empathy. The importance of empathy in coaching. Whether … [Read more...] about How to improve sales with the right type of empathy

Critical to B2B sales success – stakeholder assessments

George Brontén - 13 December 2020

One of the most common reasons why apparently promising B2B sales opportunities get derailed - often at a late stage in our sales cycle - is that we … [Read more...] about Critical to B2B sales success – stakeholder assessments

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