George Brontén

As I’ve written elsewhere, I have been studying Cornell’s Cabrera Lab's work for a while now, learning to apply their Systems Thinking framework, … [Read more...] about Structured Thinking Structures Sales Opportunities That Win… Research Project with Cabrera Lab

Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, … [Read more...] about Nature Hides Its Secrets In Relationships: And So Do Complex Sales

Derek Cabrera, co-author of Systems Thinking Made Simple, recently said something that opened up a new insight for me. The topic was the RDS Barbell, … [Read more...] about Nature Hides Its Secrets In Relationships: And So Does Complex Sales

For some time now, our sales teams have increasingly fielded questions about Membrain’s “AI capabilities.” Consistently, our answer has been: It does … [Read more...] about The Insight Engine Will Bring AI to Membrain

The proposal trap: You just got off the phone with what you thought to be a promising prospect. At the end of the conversation, you told the prospect … [Read more...] about The Death of Customer Proposals. Stop Sending Proposals and Win More Sales

Join us as we explore the complexities of B2B sales with Des McCluskey, Managing Partner of Padeda and former Sales Director at Johnson & Johnson. … [Read more...] about Podcast – Sales Leadership, Playbooks, and Account Growth with Des McCluskey