When B2B leadership has spent months doing their due diligence to develop a solution that has (1) a market and (2) a compelling business case, they … [Read more...] about Why leadership must ‘sell’ a new solution to internal teams first
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Reconsider Your Right Turns
It’s the thing you always do because it worked before. Much like the delivery person whose route over the years has consisted of taking as many … [Read more...] about Reconsider Your Right Turns
The State of Revenue Performance Presents an Opportunity for B2B sellers
The performance of the top companies around the globe can be a telling sign of our current economic environment — and an insightful opportunity … [Read more...] about The State of Revenue Performance Presents an Opportunity for B2B sellers
Ensure alignment before investing resources in a merger or acquisition
Leadership typically assesses the value of a possible merger or acquisition based on business strategies such as: Gaining entrance to new … [Read more...] about Ensure alignment before investing resources in a merger or acquisition
Mereo President Jay Mitchell Featured in Cover Interview of Top Sales Magazine
AUSTIN, TX (September 2019) — We are pleased to share that Mereo president, Jay Mitchell, has been featured in a cover interview with Jonathan … [Read more...] about Mereo President Jay Mitchell Featured in Cover Interview of Top Sales Magazine
Semantics Matters in Selling
I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not … [Read more...] about Semantics Matters in Selling