The State of Revenue Performance Presents an Opportunity for B2B sellers

The performance of the top companies around the globe can be a telling sign of our current economic environment — and an insightful opportunity for where sellers can Seek to Serve their buyers.
In Mereo’s fifth annual revenue performance report of Fortune 500, Global 500 and Russell 2000 companies for the most recent fiscal years, we have uncovered results not seen since before the 2007 and 2008 recessionary period — signs of positive growth in top companies.
Albeit there was still a significant portion of companies that experienced declining revenue or sluggish growth, especially compared to their peers, many organizations’ fortunes have improved. And this improvement is likely due to the effects of tax legislation and the stronger GDP.
In comparison, the Mereo 2016/2017 Revenue Performance Report showed a trend of increasing profits yet decreasing revenue. But this year’s report tells us a new story.
In this past fiscal calendar year, just 21% of