Mereo President Jay Mitchell Featured in Cover Interview of Top Sales Magazine

AUSTIN, TX (September 2019) — We are pleased to share that Mereo president, Jay Mitchell, has been featured in a cover interview with Jonathan Farrington for the September Issue of the industry-leading publication Top Sales Magazine.
In this interview, Mr. Farrington uncovers the unique Mereo approach that overcomes stilted results from just sales training alone. See more insights shared below:
Sales Training Alone Will Not Save You — A Holistic Approach to Sustainable Revenue Performance
JF: When a selling organization is struggling to achieve sustainable revenue performance, the first focus often goes to those on the front lines — the salespeople. For decades, sales training has been prescribed as the fix. Yet, you’ve made the bold claim that modern sales trainings are incapable of truly resolving an organization’s real issues.
JM: Sales training and sales enablement sessions are well up our alley. In fact, we recently conducted successful enablement for a client that