In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Disasters, Multi-channel Attribution, and Vendor Challenges
Get the Most Out of Your Content—With or Without a Platform
By Lisa Heay, Marketing Planning Manager at Heinz Marketing Content. It’s been a focus for us internally as we continue to re-prioritize our marketing … [Read more...] about Get the Most Out of Your Content—With or Without a Platform
“Now What Do We Do?” Declining Account Engagement During Times of Crisis
By Maria Geokezas, Vice President of Client Services at Heinz Marketing The work we do as sellers and marketers is hard — it’s getting harder every … [Read more...] about “Now What Do We Do?” Declining Account Engagement During Times of Crisis
Your MarTech Stack – Develop, Audit, Evaluate
By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Tools and technology play an important role in sales and marketing, without them … [Read more...] about Your MarTech Stack – Develop, Audit, Evaluate
Kayla’s App of the Week: Duolingo
By Kayla Beard, Marketing Intern at Heinz Marketing I studied abroad in Europe during the winter quarter of my junior year. My home bases were in … [Read more...] about Kayla’s App of the Week: Duolingo
B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows
