B2B Reads: Outsourcing, Robots, and Reimagining Marketing Skills

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Outsourcing Content Marketing? Here’s How to Make That Partnership Successful
Outsourcing can be an effective way to achieve your content marketing goals, but it’s important to establish a good partnership to be successful. Thanks for your insight, Kelsey Raymond.
7 Content Marketing Mistakes You Make on LinkedIn
Some content marketing mistakes to avoid on LinkedIn if you really want to benefit your business. Thanks for the advice, Anthony Iannarino.
21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Great infographic on how to consistently generate high-quality leads. Thanks, Ayaz Nanji.
The 5 Key Components of a Killer Customer Marketing Strategy
A closer look at what customer marketing is and some key