How to Master the Virtual Event Experience

By Josh Baez, Client Engagement Manager at Heinz Marketing
What is the virtual event experience?
With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, engaging face-to-face is simply no longer an option.
The focus on and importance of virtual events is at its strongest in years. Nearly 9 in 10 B2B professionals have increased the number of virtual events that their organization either hosts or is a part of has increased in the last 90 days. And savvy organizations will continue to take advantage of these new opportunities to get ahead—and stay ahead—not only of the virtual event curve, but their competition as well.
Experience drives demand. And for B2B marketing and sales teams to emerge as leaders in this increasingly saturated virtual