How to Create an Ideal Customer Profile

By Josh Baez, Client Engagement Manager at Heinz Marketing
What is an ideal customer profile?
Terminus says it best.  “An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” You can think of your ICP as a framework that highlights the specific, relevant characteristics of your ideal buyers. In application, an ICP enables sales, marketing, and customer success to have a far more accurate, consistent approach in what they say and do. And this consistency in both who they engage and how they engage facilitates a far more frictionless experience for your customers.
Before you can get to work on any of your content, messaging, or campaign initiatives, you should first have a well-defined, agreed upon ideal customer profile.
What is an ideal customer profile not?
An ideal customer profile is not an exhaustive list of characteristics from every single company