B2B Reads: Baby Boomers, Revenue Engines, and Lead Objects

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
5 Ways to Nail Your B2B Strategy with ABM
A look at some of the key areas for ABM optimization to improve your B2B strategy. Thanks for the advice, Bonnie Thomas.
Four Ways to Utilize Data to Inform Your Sales Process
The issue with sales process data is how effective leaders are at drawing conclusions from it. Thanks for your insight, Dave Mattson.
The Paradox Of Marketing At Scale
How can marketers cut through the martech noise? Great read, Sharat Sharan.
Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?
Without questioning what your customer is really trying to do, it can be hard to sell your product. Thanks