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George Brontén

Podcast – The Chemistry of Coaching with Wesleyne Whittaker

George Brontén - 8 June 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Wesleyne Whittaker, founder of Transformed Sales, a former chemist … [Read more...] about Podcast – The Chemistry of Coaching with Wesleyne Whittaker

Aesthetic Curiosity Helps You Sell Smarter and Better

George Brontén - 4 June 2025

I recently came across the term “aesthetic curiosity” in the context of psychotherapy, and got “aesthetically curious” about its potential application … [Read more...] about Aesthetic Curiosity Helps You Sell Smarter and Better

Podcast – From Tactics to Truth with Matt Long

George Brontén - 1 June 2025

In this episode of The Art and Science of Complex Sales Podcast, we’re joined by Matt Long, co-author of Winning Faster and co-founder of Strategic … [Read more...] about Podcast – From Tactics to Truth with Matt Long

Don’t Let AI Make You Lazy: Leadership Still Matters Most

George Brontén - 28 May 2025

The world of B2B sales is no stranger to hype. Every year brings a new silver bullet. This year, it’s AI—again. As sales leaders, we’re encouraged to … [Read more...] about Don’t Let AI Make You Lazy: Leadership Still Matters Most

Podcast – Building Foundations in a Shifting Sales Landscape with Dave Brock

George Brontén - 25 May 2025

In this episode of The Art and Science of Complex Sales, we're welcoming Dave Brock, founder of Partners in EXCELLENCE back on the podcast for a … [Read more...] about Podcast – Building Foundations in a Shifting Sales Landscape with Dave Brock

A Brief History of Sales Technology

George Brontén - 21 May 2025

Sales technology has certainly changed across the decades. From the first Rolodexes to today’s massive, AI-equipped juggernauts of automation with all … [Read more...] about A Brief History of Sales Technology

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