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George Brontén

Podcast – Four Questions with Kelly Riggs

George Brontén - 6 July 2025

In this episode of The Art and Science of Complex Sales, Paul Fuller is joined by Kelly Riggs, sales performance coach and founder of The Business … [Read more...] about Podcast – Four Questions with Kelly Riggs

The Future Belongs to Sellers Who Can Zoom Out and Back In

George Brontén - 2 July 2025

I recently encountered an interesting concept in a Bloomberg article about Warren Buffet. In it, Buffet is quoted as saying, “‘the single best measure … [Read more...] about The Future Belongs to Sellers Who Can Zoom Out and Back In

Your Real Competitor is The Status Quo: How to Structure Your Thinking to Avoid It

George Brontén - 25 June 2025

For sales teams engaged in complex sales, the most common reason for a “no deal” is not that the prospect chose another solution. It’s that they … [Read more...] about Your Real Competitor is The Status Quo: How to Structure Your Thinking to Avoid It

Podcast – Sales Forecasting Simplified with Mike Simmons

George Brontén - 22 June 2025

Paul Fuller and Mike Simmons, founder of Catalyst Sales, dive deep into transforming sales forecasting by focusing on just two critical metrics: … [Read more...] about Podcast – Sales Forecasting Simplified with Mike Simmons

Structured Thinking Is A Linchpin Skill, and Your Salespeople Need To Get Better At It

George Brontén - 19 June 2025

There has never been a time in history when the ability to think has been as critical to complex sales as it is now. Two recent reports, one by the … [Read more...] about Structured Thinking Is A Linchpin Skill, and Your Salespeople Need To Get Better At It

Embracing The “Messiness” Of Buying And Selling

George Brontén - 11 June 2025

As human beings and business professionals we crave structure and order in everything we do. We build carefully architected sales processes. Our … [Read more...] about Embracing The “Messiness” Of Buying And Selling

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