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George Brontén

Underneath Complex Sales Are Simple Rules

George Brontén - 26 June 2024

Sometimes, in complex B2B sales, low activity and slow pipelines are blamed on the idea that the sales process is “complex.” I’ve always been … [Read more...] about Underneath Complex Sales Are Simple Rules

Mastering Sales Leadership with James Rores & Walter Crosby

George Brontén - 23 June 2024

In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development … [Read more...] about Mastering Sales Leadership with James Rores & Walter Crosby

Four Great Uses for Generative AI in Complex Sales

George Brontén - 19 June 2024

A couple of weeks ago, I wrote about what AI is and what it’s not. This area of technology is constantly evolving and still fairly fresh, but it’s … [Read more...] about Four Great Uses for Generative AI in Complex Sales

Heartfelt Sales Leadership with Brent Long

George Brontén - 16 June 2024

Unlock your potential in sales leadership through the heartwarming and insightful stories shared by Brent Long, Owner of Long on Life LLC. Discover … [Read more...] about Heartfelt Sales Leadership with Brent Long

How and Why to Clearly Define the Sales Role In Your Organization

George Brontén - 12 June 2024

I think it’s strange that the sales role inside a company is often poorly defined and that the skills and abilities necessary to succeed in that role … [Read more...] about How and Why to Clearly Define the Sales Role In Your Organization

Generative AI Impact on Sales Training with Joe Wikert

George Brontén - 9 June 2024

Discover how AI is revolutionizing the sales landscape by automating mundane tasks and enabling more personalized interactions, allowing your team to … [Read more...] about Generative AI Impact on Sales Training with Joe Wikert

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