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George Brontén

5 Reasons I Love Selling

George Brontén - 8 May 2024

As a kid, my dream was to become a loudspeaker engineer.  Building speakers was my passion–small speakers, large subwoofers, car systems. Because of … [Read more...] about 5 Reasons I Love Selling

How to Hack Brain Chemistry for Better Sales Team Performance

George Brontén - 1 May 2024

I don’t often talk about “hacks,” because I believe that outstanding sales performance doesn’t have shortcuts. You have to have a great strategy, a … [Read more...] about How to Hack Brain Chemistry for Better Sales Team Performance

Have you misunderstood accountability?

George Brontén - 24 April 2024

One of the biggest mistakes I made in my leadership journey was misunderstanding how accountability actually works. … [Read more...] about Have you misunderstood accountability?

How Often Should You Coach Your Salespeople?

George Brontén - 17 April 2024

Eighty percent of sales managers say they coach their teams. Yet only 48% of salespeople say that they receive coaching, and only 13% find it … [Read more...] about How Often Should You Coach Your Salespeople?

Where You Lost The Sale, How to Win It Back: Jennica Dixon’s New Book Tells All

George Brontén - 10 April 2024

Most complex sales are lost long before the sales team realizes it. That’s the contention of a new book by the father-daughter duo, Terry Slattery and … [Read more...] about Where You Lost The Sale, How to Win It Back: Jennica Dixon’s New Book Tells All

Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

George Brontén - 20 December 2020

I’ve been sitting in a lot of deal reviews recently. The clients are in varied businesses, ranging from software technologies, medical devices, … [Read more...] about Your Customers Aren’t Buying Your Product, So Why Do You Keep Selling It?

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