George Brontén

I read an article about politics recently that got me thinking about the vocabulary we use in complex B2B sales. The article was talking about how … [Read more...] about Change Your Vocabulary, Make More Sales? I Believe So

In today's episode of The Art & Science of Complex Sales, we're thrilled to welcome Mike Stokes the Founder of Indicator. With a strong connection … [Read more...] about Podcast – Sales Trends and Strategies for 2025 with Mike Stokes

There is so much conversation about win rates. But in those conversations, there’s a lot of misunderstanding. What we measure, how we measure it, … [Read more...] about Win Rates 101

Ever wondered how to navigate the declining efficacy of traditional methods in the sales world? Brynne Tillman, CEO of Social Sales Link shares her … [Read more...] about Podcast – Crafting Authentic Relationships in Sales with Brynne Tillman

As humans, we tend to pride ourselves on our ability to think intelligently. We certainly imagine ourselves to be smarter than ants. But, according to … [Read more...] about When It Comes to Complex Sales, Humans Are No Smarter Than Ants

In the fast-paced world of tech sales, staying ahead of the curve is crucial. As we step into 2025, sales strategies are being reshaped by shifting … [Read more...] about Podcast – B2B Sales Strategies for 2025 and Beyond with Matt Green