Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my … [Read more...] about Is it Fraudulent to Spend Money on Lead Gen Without an ROI?
How to Blow $100,000 on a Lead Generation Campaign
The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to … [Read more...] about How to Blow $100,000 on a Lead Generation Campaign
Successful Podcasts' Share Seven Qualities
You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and … [Read more...] about Successful Podcasts' Share Seven Qualities
Six Steps Toward Building a Successful Sales Force
Building a successful sales force is not easy. Most sales managers will tell you it involves three fundamental steps: Hire the … [Read more...] about Six Steps Toward Building a Successful Sales Force
Increase Revenue, Decrease Costs – Download the Free eBook!
B2B marketers are certainly aware that business marketing data degrades quickly. Most know that there is no such thing as a “good … [Read more...] about Increase Revenue, Decrease Costs – Download the Free eBook!
If You Work for a Company that Doesn’t Believe in Marketing, Resign
Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s … [Read more...] about If You Work for a Company that Doesn’t Believe in Marketing, Resign
