While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript.
The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.
How George and Jane use podcasting to reach 4,000 people in 18 different ways
George produces a weekly talk-radio type of podcast with well-known guests; it is 30 minutes in length. The edited podcast is made available on their Podbean site, but Jane knows this is just the beginning of the journey for the material from this one event. She rubs her hands together in anticipation of the future results.
As soon as the program is edited,
