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Dan McDade

What Determines Cost Per Lead

Dan McDade - 7 February 2018

  How much should a lead cost? Understanding what goes into generating a high-quality B2B lead helps you determine whether you're getting a good … [Read more...] about What Determines Cost Per Lead

Beyond Cadence—The Importance of All Outcomes

Dan McDade - 26 January 2018

  For more than 20 years we’ve talked about multi-touch, multi-media, multi-cycle processes that multiply results. At least one software company … [Read more...] about Beyond Cadence—The Importance of All Outcomes

The Perfect Lead

Dan McDade - 22 January 2018

  Merriam-Webster defines the holy grail as: “an object or goal that is sought after for its great significance.” Can companies reach the holy grail … [Read more...] about The Perfect Lead

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