Regardless of which acronym(s) you bought into (CRM, SEO, ABM… there are over 8,000 of them) marketing is still more difficult, takes much longer and … [Read more...] about Marketing: Too complex, time consuming and expensive
How Many “Leads” Can You Buy for $100,000?
A senior vice president of marketing once got so frustrated with the SVP of sales that he offered the following choices for spending $100,000 on a … [Read more...] about How Many “Leads” Can You Buy for $100,000?
Playbook TOC
A peek under the cover: Understanding what’s inside a well-crafted sales playbookAre your sales people on the same page? Are they following a … [Read more...] about Playbook TOC
PE Transformation Process
From Chaos to KickassBy Dan McDade, Managing Partner, Prospect-ExperienceHow well are your B2B organization’s sales and marketing behaviors, practices … [Read more...] about PE Transformation Process
Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results
Reaching out to your prospects multiple times, using a variety of media (calls, emails, etc.), across more than one sales cycle really does make a … [Read more...] about Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results
How Much Should a Lead Cost?
Your cost-per-qualified-lead is higher than you thinkVirtually every aspect of our lives is counted: From the calories we consume (too many), to the … [Read more...] about How Much Should a Lead Cost?
