A peek under the cover: Understanding what’s inside a well-crafted sales playbookAre your sales people on the same page? Are they following a … [Read more...] about Playbook TOC
From Chaos to KickassBy Dan McDade, Managing Partner, Prospect-ExperienceHow well are your B2B organization’s sales and marketing behaviors, practices … [Read more...] about PE Transformation Process
Reaching out to your prospects multiple times, using a variety of media (calls, emails, etc.), across more than one sales cycle really does make a … [Read more...] about Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results
Your cost-per-qualified-lead is higher than you thinkVirtually every aspect of our lives is counted: From the calories we consume (too many), to the … [Read more...] about How Much Should a Lead Cost?
A sales development playbook documents everything your team needs to generate, qualify, nurture and close leads, including processes, cultural values, … [Read more...] about Why you need to test your sales playbook before taking it to the field
Companies over invest in marketing technology. Why? Because it’s the easiest thing to do. Strategy is hard. Integrating marketing and sales is hard. … [Read more...] about The MarTech stack is important—but not till your ducks are all in a row