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Dan McDade

Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results

Dan McDade - 22 February 2021

Reaching out to your prospects multiple times, using a variety of media (calls, emails, etc.), across more than one sales cycle really does make a … [Read more...] about Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results

How Much Should a Lead Cost?

Dan McDade - 9 February 2021

Your cost-per-qualified-lead is higher than you thinkVirtually every aspect of our lives is counted: From the calories we consume (too many), to the … [Read more...] about How Much Should a Lead Cost?

Why you need to test your sales playbook before taking it to the field

Dan McDade - 16 November 2020

A sales development playbook documents everything your team needs to generate, qualify, nurture and close leads, including processes, cultural values, … [Read more...] about Why you need to test your sales playbook before taking it to the field

The MarTech stack is important—but not till your ducks are all in a row

Dan McDade - 21 October 2020

Companies over invest in marketing technology. Why? Because it’s the easiest thing to do. Strategy is hard. Integrating marketing and sales is hard. … [Read more...] about The MarTech stack is important—but not till your ducks are all in a row

Your 2020 Imperative: Unify key performance metrics, after all, you have all the tech you need to do it

Dan McDade - 14 October 2020

By Eric Rotkow, Managing Director, Founder, Zee Jay DigitalMarketing has their tools. Sales has theirs. The enterprise is full of technology designed … [Read more...] about Your 2020 Imperative: Unify key performance metrics, after all, you have all the tech you need to do it

Why your sales force needs fewer leads

Dan McDade - 15 September 2020

 You read that headline correctly.  Sales doesn’t need more leads. They need fewer leads—or more accurately, fewer raw, unfiltered, … [Read more...] about Why your sales force needs fewer leads

Working from Home: Virtual Meetings, Inertia and Bullies

Dan McDade - 17 August 2020

About half of the articles I read about the productivity of workers working from home make it sound like it’s the greatest thing since sliced bread. … [Read more...] about Working from Home: Virtual Meetings, Inertia and Bullies

This prospect gets it. Sales ignores marketing’s leads for good reason. What to do about it.

Dan McDade - 1 July 2020

I’ve been working with a prospect for about six months and we had the most remarkable conversation last week. For what are probably obvious reasons I … [Read more...] about This prospect gets it. Sales ignores marketing’s leads for good reason. What to do about it.

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