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Dan McDade

If You Work for a Company that Doesn’t Believe in Marketing, Resign

Dan McDade - 27 August 2018

  Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s … [Read more...] about If You Work for a Company that Doesn’t Believe in Marketing, Resign

Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?

Dan McDade - 22 August 2018

   A shotgun blast impacts a widely affected and less targeted area, while a laser beam is precise and accurate to its aim. Both have their … [Read more...] about Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?

Why Sales Needs Fewer Leads

Dan McDade - 20 August 2018

  Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever … [Read more...] about Why Sales Needs Fewer Leads

From Chaos to Kickass –  Three steps to optimize sales and marketing results.

Dan McDade - 17 August 2018

  Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Agree on their market, media and … [Read more...] about From Chaos to Kickass –  Three steps to optimize sales and marketing results.

Reaping the Value of Long-term Leads

Dan McDade - 16 August 2018

  Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every … [Read more...] about Reaping the Value of Long-term Leads

We Can Do It Cheaper (and Better) Inside – 5 Reasons Why You Can’t

Dan McDade - 6 August 2018

  The misconception that building an internal team of sales development reps gives you more control and costs less is widespread. In-house … [Read more...] about We Can Do It Cheaper (and Better) Inside – 5 Reasons Why You Can’t

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