Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s … [Read more...] about If You Work for a Company that Doesn’t Believe in Marketing, Resign
A shotgun blast impacts a widely affected and less targeted area, while a laser beam is precise and accurate to its aim. Both have their … [Read more...] about Scoping Qualified Prospects for B2B Lead Generation: Shotgun or Laser?
Most sales and marketing teams are looking for ways to generate more leads. It's likely a daily discussion for most of us, but have you ever … [Read more...] about Why Sales Needs Fewer Leads
Organizations that optimize sales and marketing achieve kickass results by doing just three things well. Agree on their market, media and … [Read more...] about From Chaos to Kickass – Three steps to optimize sales and marketing results.
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every … [Read more...] about Reaping the Value of Long-term Leads
The misconception that building an internal team of sales development reps gives you more control and costs less is widespread. In-house … [Read more...] about We Can Do It Cheaper (and Better) Inside – 5 Reasons Why You Can’t