Companies over invest in marketing technology. Why? Because it’s the easiest thing to do. Strategy is hard. Integrating marketing and sales is hard. … [Read more...] about The MarTech stack is important—but not till your ducks are all in a row
By Eric Rotkow, Managing Director, Founder, Zee Jay DigitalMarketing has their tools. Sales has theirs. The enterprise is full of technology designed … [Read more...] about Your 2020 Imperative: Unify key performance metrics, after all, you have all the tech you need to do it
You read that headline correctly. Sales doesn’t need more leads. They need fewer leads—or more accurately, fewer raw, unfiltered, … [Read more...] about Why your sales force needs fewer leads
About half of the articles I read about the productivity of workers working from home make it sound like it’s the greatest thing since sliced bread. … [Read more...] about Working from Home: Virtual Meetings, Inertia and Bullies
I’ve been working with a prospect for about six months and we had the most remarkable conversation last week. For what are probably obvious reasons I … [Read more...] about This prospect gets it. Sales ignores marketing’s leads for good reason. What to do about it.
Bridging operational silos between sales, marketing and customer success to drive revenue takes a smart combination of strategy, process and … [Read more...] about Why the CEO Owns the Prospect Experience