How to Blow $100,000 on a Lead Generation Campaign

 
The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices:
200,000 targeted contacts (name and title) in the right vertical (no email addresses)
100,000 companies with up to three executive contacts in the right companies (no email addresses)
20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses)
4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus, no company firmographics and no telephone numbers)
117 appointments with people in the right companies but may or may not have any need or authority to buy
81 highly qualified sales opportunities with the right contact who