You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success.
You must be consistent: To gain followers (listeners and subscribers) you must produce a show that they can follow. Once a month programming is very good, twice a month for moderately sized companies provides visibility and a following. Weekly programs published from large companies and marketing departments are better when they can use the enormous amount of content which comes from each podcast. Podcasts Reach Weekend Listeners with Work-Related Content
Your show needs professionalism: After all, this is entertainment, but the host’s
