You are going through the feed on your favorite social media and you come across… “Getting crabby about marketing. It’s … [Read more...] about Set Your Trap, Metaphorically Speaking
A Picture is Worth…
As different sides argue the causes of gun violence in America, one graph destroys the one that says videos are the cause, proving once again that a … [Read more...] about A Picture is Worth…
Monologues are for Comedians – Not Presenters!
In the world of comedy, when a joke flops, they say the comedian “died” on stage. In business, when a presentation flops, the presenter … [Read more...] about Monologues are for Comedians – Not Presenters!
When is Closing a Close? Are You Sure?
Riddle: Three frogs are sitting on a log. Two decide to jump off. How many are left on the log? Answer: Three, because deciding to do something is not … [Read more...] about When is Closing a Close? Are You Sure?
Waffle Words Won’t Win Business
You wouldn’t knowingly shoot yourself in the foot. Yet, inadvertently, that is what many sellers and presenters do in their meetings with … [Read more...] about Waffle Words Won’t Win Business
How One Memory Led to High Pay-off Metaphor
Nayla Bahri didn’t realize it then, but an image she heard back in a college literature class was to morph over the years into an incredibly … [Read more...] about How One Memory Led to High Pay-off Metaphor
