Fifteen year old Coco Gauff made history last week, first, by becoming the youngest player to qualify for the main draw at Wimbledon, second, by defeating Venus Williams in the first round. and, then, by winning her next two rounds. Although she lost in the fourth round yesterday, her performance has been astonishing. The secret behind her success, in addition to her talent, is a three part formula encouraged by her father. That formula drives success in sales as well.
Practice
In a recent NBC interview Coco’s father, Corey Gauff said, “I never have to say ‘go to practice.’ It’s always been
her wanting to go practice and asking to go to practice. She’s willing to do the work and never complains about the work.”
(The best sales people and presenters continuously ‘do the work:’ they get training; practice before key meetings; debrief sales calls and presentations; and are always seeking to refine their
