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Tony Hughes

Happy Customers are the Best Sales Strategy

Tony Hughes - 5 June 2019

The best salesperson I know on the face of the planet has this on her LinkedIn profile: "A satisfied customer is the best business strategy of all." … [Read more...] about Happy Customers are the Best Sales Strategy

The Ten Laws of Relationship Selling

Tony Hughes - 5 June 2019

Definition - Transactional Relationship Selling: Building relationships of genuine rapport and trust for the purpose of gaining information and … [Read more...] about The Ten Laws of Relationship Selling

Any Buffoon Can Cut Costs. Real Leaders Build

Tony Hughes - 1 June 2019

I was running the most successful region globally for a leading software company. We had just competed the year at 300% of annual revenue target for … [Read more...] about Any Buffoon Can Cut Costs. Real Leaders Build

You Can’t Manage Revenue in CRM

Tony Hughes - 27 May 2019

According to Jason Jordan and Michelle Vazzana in Cracking The Sales Management Code, 83% of what is measured (typically in CRM systems) cannot be … [Read more...] about You Can’t Manage Revenue in CRM

10 Reasons To Hug Your Sales Manager

Tony Hughes - 14 May 2019

Sales Management is without doubt the most important link in the revenue chain. It’s also the toughest role in a company because it’s where the person … [Read more...] about 10 Reasons To Hug Your Sales Manager

How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes - 13 May 2019

Warren Buffett (main picture) is investor extraordinaire and focusses on key metrics that drive profitable growth. He inspired me to dig deeper into … [Read more...] about How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

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