Happy Customers are the Best Sales Strategy

The best salesperson I know on the face of the planet has this on her LinkedIn profile: “A satisfied customer is the best business strategy of all.” She believes it passionately and she knows what value she creates and exactly what a happy customer looks like. She profiles them and then uses it to positively discriminate in her targeted prospecting and business development activities to build pipeline… smart gal!But she goes one step further, she thinks about how to connect publicly with industry thought leaders, and how to connect her happy customers with the prospects she is targeting. She positions herself and those who can assist her in LinkedIn and other online communities. This salesperson is genuinely humble and understands the maxim: It’s amazing how much can be achieved when you don’t care who gets the credit.Alignment beats evangelism for anyone wanting to be efficient in how they