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Sue Barrett

Is Rapport Really the #1 Predictor of Sales Performance?

Sue Barrett - 2 May 2025

In 30 seconds While rapport plays a valuable role in building trust and connection, it’s far from the sole driver of sales performance. Reducing sales … [Read more...] about Is Rapport Really the #1 Predictor of Sales Performance?

Top 5 Articles for Q1, 2025

Sue Barrett - 17 April 2025

In 30 Seconds In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that … [Read more...] about Top 5 Articles for Q1, 2025

Growth Stalled? The Absence of a Sales System in Founder-Led Businesses

Sue Barrett - 11 April 2025

In 30 seconds Founder-led businesses often start with the founder driving sales through vision and hustle. Early success comes quickly but scaling … [Read more...] about Growth Stalled? The Absence of a Sales System in Founder-Led Businesses

Digital Stagecraft: Engage, Communicate & Sell Better in the Digital Age

Sue Barrett - 3 April 2025

In 30 seconds With Gartner predicting that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, … [Read more...] about Digital Stagecraft: Engage, Communicate & Sell Better in the Digital Age

Sales Culture = Safety Culture: The Key to Great Business Growth

Sue Barrett - 17 March 2025

In 30 seconds Just like safety, sales should be a shared responsibility across all teams—not just the sales department. When organisations embed a … [Read more...] about Sales Culture = Safety Culture: The Key to Great Business Growth

The Most Human Wins: Lessons from Sun Tzu Part 5

Sue Barrett - 17 March 2025

In 30 seconds In an AI-driven world, businesses that prioritise trust, emotional intelligence, and genuine relationships will thrive. Sun Tzu teaches … [Read more...] about The Most Human Wins: Lessons from Sun Tzu Part 5

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