Sue Barrett

In 45 seconds In 1995, with just $3,000, I set out to transform sales from soulless transactions to human-centred connections based on trust and … [Read more...] about A Journey of 30 Years: Taking the Road Less Travelled with Humanity at the Core

In 20 seconds As we step into 2025, it’s clear that the fundamentals of trust, empathy, and delivering value remain timeless. However, the tools, … [Read more...] about 2025: Top 10 Action Plan for Leaders, Teams & Capability Builders

In 45 seconds Key Insights from the Barrett Event (28/11/24) with Alex Fein, RedBridge and Sue Barrett, Barrett: Erosion of Trust: Alex Fein … [Read more...] about Navigating the Brave New World of Sales

This is Trend 12 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here. In 30 seconds Trend 12 highlights the … [Read more...] about Trend 12 – Talking AND Walking Integrity

In 30 seconds B2B sales teams are adopting social selling, but many remain in the early stages of mastering it. Direct phone prospecting still plays a … [Read more...] about How Prepared Are B2B Sales Teams for Social Selling?

In 30 seconds Without alignment and between-team collaboration, companies lose more than revenue—they risk losing clients and employee morale. … [Read more...] about Why Team Alignment Is Your Greatest Profit Driver