Sue Barrett

In 30 seconds Reese Witherspoon’s call to ignore others’ opinions promises freedom, but in business, reputation, shaped by what’s said when you leave … [Read more...] about Why Your Reputation IS Other People’s Business AND How Not To Care

In 30 seconds Nobody wants a mortgage: they want a home. Nobody wants insurance: they want peace of mind. This truth applies to almost every product: … [Read more...] about Your Clients Don’t Want Your Product (And Why That’s Great News)

In 30 seconds The Net Easy Score (NES) has stepped out of the Net Promoter Score’s (NPS) shadow, becoming the key to customer loyalty in 2025. NES … [Read more...] about NES Outshines NPS: The Key to Customer Loyalty in 2025

In 30 seconds David Bowie’s fearless reinvention inspires sales leaders and teams to thrive under pressure. Betrayed by manager Tony Defries and stuck … [Read more...] about Rebel Rebel Resilience: Bowie’s Blueprint for Thriving Under Pressure

In 30 seconds Apple’s iOS 26 call screening feature, requiring callers to state their name and purpose before the phone rings, is reshaping cold … [Read more...] about Apple’s Call Screening: A Game-Changer for Smarter Prospecting in Sales & PR

In 30 seconds In a business world that often rewards a “cut-throat” ethos, the deliberate practice of manners remains a vital strategy for building … [Read more...] about Why Manners & Courtesy Remain Vital in Today’s Individualistic World