Sue Barrett

In 30 seconds The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: “Just checking in.” … [Read more...] about Stop “Just Checking In”: How to Follow Up Like a Trusted Advisor

In 30 seconds The Problem: After months of strategic selling, the deal lands on a procurement officer’s desk whose mandate is to commoditise your … [Read more...] about How to Keep Your Seat When Procurement Enters the Room

In 30 seconds The Problem: Clients routinely test sales professionals with compressed timelines, unjustified discounts, or requests to strip down the … [Read more...] about The Strategic Pushback: Why Saying ‘No’ Earns You the Right to Be There

In 30 seconds The Problem: In buying committee meetings, sales professionals instinctively focus on the engaged, enthusiastic stakeholders and avoid … [Read more...] about How to Survive the “Silent Assassin” in Your Next Client Meeting

In 30 seconds The Problem: You nailed the meeting. Your contact loves the solution. But weeks pass, the deal stalls, and budget approval never comes – … [Read more...] about You Got a Seat at the Table. But Are You in the Right Room?

In 30 seconds The Problem: Most salespeople sabotage their credibility in the first five minutes. They over-apologise, fill time with aimless small … [Read more...] about The First 5 Minutes: How to Stop Sounding Like a Vendor