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Sue Barrett

Part 1: You don’t need to be a great sales coach. You need something to coach to.

Sue Barrett - 24 September 2026

In 30 seconds The Problem: When sales results disappoint, organisations invest in turning sales managers into better sales coaches. But most managers … [Read more...] about Part 1: You don’t need to be a great sales coach. You need something to coach to.

The below-cost trap: how to hold your price when a competitor won’t hold theirs

Sue Barrett - 18 September 2026

In 30 seconds The Problem: When costs spike, a competitor often cuts price below what it costs to deliver, betting anxious customers will follow the … [Read more...] about The below-cost trap: how to hold your price when a competitor won’t hold theirs

You’ve Paid for the CRM. Are You Getting the ROI?

Sue Barrett - 11 September 2026

In 30 seconds The Problem: CRM failure rates have sat between 47 and 55 percent for two decades. The cause is rarely the software itself. The Shift: … [Read more...] about You’ve Paid for the CRM. Are You Getting the ROI?

Why Deals Stall More Than They’re Lost

Sue Barrett - 4 September 2026

In 30 seconds The Problem: complex B2B deals in Australia are taking longer to close while the global average is speeding up, and the usual reflex, … [Read more...] about Why Deals Stall More Than They’re Lost

The Buyer’s Trap: Why Asking AI for “Top Sales Trainers” Gets You the Wrong Answer

Sue Barrett - 28 August 2026

In 30 seconds The Problem: Asking AI for “top sales trainers” returns a popularity leaderboard, fame and visibility ranked as if they were evidence of … [Read more...] about The Buyer’s Trap: Why Asking AI for “Top Sales Trainers” Gets You the Wrong Answer

The Four Commercial Mistakes Mission-Led Organisations Keep Making

Sue Barrett - 21 August 2026

In 30 seconds The Problem: Mission-led organisations often mistake public attention for a go-to-market strategy, repeating the same mistakes of … [Read more...] about The Four Commercial Mistakes Mission-Led Organisations Keep Making

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