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Sue Barrett

Part 1: Weak Ties, Strong Business: The Brain Connection Already Wired Into Your Bottom Line

Sue Barrett - 16 October 2026

In 30 seconds The Problem: Automation promised efficiency but delivered anonymity. Self-checkout theft is rising, staff face unprecedented aggression, … [Read more...] about Part 1: Weak Ties, Strong Business: The Brain Connection Already Wired Into Your Bottom Line

How Do You Solve a Sales Problem You Can’t Name?

Sue Barrett - 9 October 2026

In 30 seconds The Problem: More leaders are taking vague but real business problems to AI: a pipeline that keeps getting longer, numbers that haven’t … [Read more...] about How Do You Solve a Sales Problem You Can’t Name?

Part 2: Coaching to the sales system: what it takes, and where it stops.

Sue Barrett - 2 October 2026

In 30 seconds The Problem: A sales system makes sales coaching easier, but not automatic. Leaders asked to coach to a process they don’t yet … [Read more...] about Part 2: Coaching to the sales system: what it takes, and where it stops.

Part 1: You don’t need to be a great sales coach. You need something to coach to.

Sue Barrett - 24 September 2026

In 30 seconds The Problem: When sales results disappoint, organisations invest in turning sales managers into better sales coaches. But most managers … [Read more...] about Part 1: You don’t need to be a great sales coach. You need something to coach to.

The below-cost trap: how to hold your price when a competitor won’t hold theirs

Sue Barrett - 18 September 2026

In 30 seconds The Problem: When costs spike, a competitor often cuts price below what it costs to deliver, betting anxious customers will follow the … [Read more...] about The below-cost trap: how to hold your price when a competitor won’t hold theirs

You’ve Paid for the CRM. Are You Getting the ROI?

Sue Barrett - 11 September 2026

In 30 seconds The Problem: CRM failure rates have sat between 47 and 55 percent for two decades. The cause is rarely the software itself. The Shift: … [Read more...] about You’ve Paid for the CRM. Are You Getting the ROI?

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