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Sue Barrett

I Love Kimmi: A Celebration of Exceptional Service in an Era of Enshittification

Sue Barrett - 23 May 2025

In 30 seconds Two months ago, I entered Hugo Boss at Chadstone Shopping Centre, seeking a perfect suit. Kimmi, a warm sales associate, showed me a … [Read more...] about I Love Kimmi: A Celebration of Exceptional Service in an Era of Enshittification

Coaching vs Policing: Leading B2C & B2B Sales Teams to Mastery

Sue Barrett - 16 May 2025

In 30 seconds Coached sales teams consistently outperform policed ones by 10–20%. Why? Because coaching fosters confidence, critical thinking, and … [Read more...] about Coaching vs Policing: Leading B2C & B2B Sales Teams to Mastery

AI: Your Ally for Better Client Engagement & Sales Success

Sue Barrett - 9 May 2025

In 30 seconds AI is my ally, revolutionising sales and client service with enhanced productivity and engagement. Robotic Process Automation … [Read more...] about AI: Your Ally for Better Client Engagement & Sales Success

Is Rapport Really the #1 Predictor of Sales Performance?

Sue Barrett - 2 May 2025

In 30 seconds While rapport plays a valuable role in building trust and connection, it’s far from the sole driver of sales performance. Reducing sales … [Read more...] about Is Rapport Really the #1 Predictor of Sales Performance?

Top 5 Articles for Q1, 2025

Sue Barrett - 17 April 2025

In 30 Seconds In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that … [Read more...] about Top 5 Articles for Q1, 2025

Growth Stalled? The Absence of a Sales System in Founder-Led Businesses

Sue Barrett - 11 April 2025

In 30 seconds Founder-led businesses often start with the founder driving sales through vision and hustle. Early success comes quickly but scaling … [Read more...] about Growth Stalled? The Absence of a Sales System in Founder-Led Businesses

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