Sue Barrett

In 30 seconds The Problem: In buying committee meetings, sales professionals instinctively focus on the engaged, enthusiastic stakeholders and avoid … [Read more...] about How to Survive the “Silent Assassin” in Your Next Client Meeting

In 30 seconds The Problem: You nailed the meeting. Your contact loves the solution. But weeks pass, the deal stalls, and budget approval never comes – … [Read more...] about You Got a Seat at the Table. But Are You in the Right Room?

In 30 seconds The Problem: Most salespeople sabotage their credibility in the first five minutes. They over-apologise, fill time with aimless small … [Read more...] about The First 5 Minutes: How to Stop Sounding Like a Vendor

In 30 seconds The Problem: Sales is handed strategy, not invited to shape it. Excluded from executive decisions, frontline teams default to … [Read more...] about Does Sales Have a Seat at Its Own C-suite Table?

In 30 seconds The Problem: Most organisations train only their quota-carrying salespeople, leaving 80% of their commercial talent – engineers, … [Read more...] about Your best salesperson isn’t in Sales. And they don’t even know they’re selling

In 30 seconds The Problem: Global instability – geopolitical tensions, oil volatility, supply chain pressure – is creating real uncertainty for … [Read more...] about Landing on the Hudson – Again. Leading Through Disruption