By Lisa Heay, Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how … [Read more...] about Maximize Website Performance for Professional Services
Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value
By Maria Geokezas, Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes … [Read more...] about Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value
Can ChatGPT Optimize a Marketing Orchestration Workflow?
By Tom Swanson, Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are … [Read more...] about Can ChatGPT Optimize a Marketing Orchestration Workflow?
A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2
By Sarah Threet, Marketing Consultant at Heinz Marketing In my previous blog, I shared how I wanted to begin to demystify AI for myself by looking … [Read more...] about A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2
B2B Reads: Baby Boomers, Revenue Engines, and Lead Objects
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each … [Read more...] about B2B Reads: Baby Boomers, Revenue Engines, and Lead Objects
5 Key Sales Mindsets for your ABM Transition
By Winfield Salyards, Marketing Coordinator at Heinz Marketing Sales and Marketing alignment is critical to any ABM transition’s success, and while … [Read more...] about 5 Key Sales Mindsets for your ABM Transition
