B2B Reads: Gen Z, Direct Mail, and Action Plans

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
CX for Gen Z: How to Appeal to the Youngest Generation of Customers
An in depth look at Gen Z and how to tailor your CX strategies for this next generation of customers. Great insight, Sarah-Nicole LeFlore.
How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)
With so much digital content these days, direct mail might help you stand out from the crowd. Thanks for your thoughts, Nick Runyon.
3 Simple Steps to the Reinvented 1:1
Some helpful steps for improving your 1:1 experiences in today’s digital world. Great read via People.ai.
5 Ways to Influence Virtual Relationships with Buyers
Without organic opportunities to