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Joanne Black

[Message to Management]: Are Your Sales Metrics Messed Up?

Joanne Black - 9 July 2020

(Photo Credit: Austin Distell) Set metrics around sales activities you can measure and coach. “Revenue is the only metric that matters.” … [Read more...] about [Message to Management]: Are Your Sales Metrics Messed Up?

Your B2B Lead Generation Sucks … 5 Reasons Why

Joanne Black - 25 June 2020

How to stop ignoring your best source of new revenue Remember the Johnny Lee song, “Lookin’ For Love”? The lyrics perfectly sum up … [Read more...] about Your B2B Lead Generation Sucks … 5 Reasons Why

Don’t Confuse Recommendations with Referral Leads

Joanne Black - 18 June 2020

Just because clients are willing to refer you doesn’t mean they will. “Turn 70 percent of your prospects into customers with … [Read more...] about Don’t Confuse Recommendations with Referral Leads

Technology Can Wait … What About You?

Joanne Black - 28 May 2020

Please take care of yourself. “The pendulum has swung too far in the direction of superficial online communications at a time people are hungry for … [Read more...] about Technology Can Wait … What About You?

This Is What Your Referral Program Is Missing

Joanne Black - 21 May 2020

Do you know your referral gap quotient? Steve had a referral program. (Or so he thought.) He proudly told me that 30 percent of his company’s … [Read more...] about This Is What Your Referral Program Is Missing

Bust the Myth You Can’t Read Prospects’ Minds

Joanne Black - 14 May 2020

Do you know where your clients are? It’s not always about revenue growth. Wow, did I really say that? It surprises me, too, but different times call … [Read more...] about Bust the Myth You Can’t Read Prospects’ Minds

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