For Salespeople, Trust Matters Most in Times of Crisis

Why do you trust some people and not others?
Trust is a word we use indiscriminately, but we do not trust indiscriminately. How do we define trust? How do we get our arms around such an emotional word? That’s a tough question to answer, because it depends on the person, and sometimes it depends on the times.
Right now, in the midst of a global health emergency and a global financial crisis, we’re all asking ourselves who to trust. Who do we trust for health information? Who do we trust for political leadership? And who do we trust for business guidance?
Salespeople that earn trust in the time of COVID won’t have to worry about losing their jobs during an economic downturn. Their pipelines are recession-proof.
Face Facts: The Client Is Not Always Right, and Your Sales Pitch Is Annoying
For me, trust is earned by doing the right thing, even when the right thing