Knowing the business impact of what you sell makes a huge difference. It's how your prospects decide whether or not your products or services are a … [Read more...] about How to Sell Without Value Proposition Metrics
How to Make Your Value Proposition Stronger
How can you tell if you have a weak value proposition? One telltale sign is that virtually no one responds to your emails or gets back to you on the … [Read more...] about How to Make Your Value Proposition Stronger
3 Key Components of Value Propositions
Today’s overwhelmed buyers don't care about what you're selling. They only care about what it does for them. That's why value propositions are … [Read more...] about 3 Key Components of Value Propositions
Is Your Value Proposition Strong Enough?
I was eating lunch with the new president of a large manufacturing company. She was well aware of the work I’d done with their sales … [Read more...] about Is Your Value Proposition Strong Enough?
Why Flexible Slides are the Key to Conversational Sales
Recently I interviewed Luke Goetting, Director of Puffingston Presentations for an Engaging Presentations video series I did with Prezi. His expertise … [Read more...] about Why Flexible Slides are the Key to Conversational Sales
Is This Mental Trap Making It Harder for You to Close Deals?
The first time I heard the call-in radio interview with the "deer crossing lady," I couldn't believe it. Tears of laughter were streaming down my … [Read more...] about Is This Mental Trap Making It Harder for You to Close Deals?
