B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the target buyer profile the … [Read more...] about The often overlooked insights the target buyer profile can provide
B2B marketing activities alone are not enough
B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those are email … [Read more...] about B2B marketing activities alone are not enough
Whose responsibility is the sales pipeline anyway?
When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market awareness and demand generation campaigns … [Read more...] about Whose responsibility is the sales pipeline anyway?
How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations
Business regulations and compliance requirements continue to expand across all geographies and industries. In the United States alone over the last 10 … [Read more...] about How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations
How one company’s disciplined, targeted approach to demand generation delivered big results
All leadership says the same thing to their salespeople: “We want you to be successful.” Because when salespeople are successful, a company realizes … [Read more...] about How one company’s disciplined, targeted approach to demand generation delivered big results
To grow, be stagnant or contract — which do you want for your B2B?
There are three things you can be doing: growing, remaining stagnant or contracting. It is always better to be growing. In business. In service. In … [Read more...] about To grow, be stagnant or contract — which do you want for your B2B?
