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Jay Mitchell

B2B marketing activities alone are not enough

Jay Mitchell - 14 March 2019

B2B marketing often gets tunnel vision by just focusing on its individual activities. From the demand generation pushes, whether those are email … [Read more...] about B2B marketing activities alone are not enough

Whose responsibility is the sales pipeline anyway?

Jay Mitchell - 7 March 2019

When the sales pipeline dries up, the blame more times than not is placed solely on marketing and the market awareness and demand generation campaigns … [Read more...] about Whose responsibility is the sales pipeline anyway?

How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations

Jay Mitchell - 21 February 2019

Business regulations and compliance requirements continue to expand across all geographies and industries. In the United States alone over the last 10 … [Read more...] about How B2B salespeople can engage buyers earlier in the sales cycle and provide additional value — in a context of business regulations

How one company’s disciplined, targeted approach to demand generation delivered big results

Jay Mitchell - 14 February 2019

All leadership says the same thing to their salespeople: “We want you to be successful.” Because when salespeople are successful, a company realizes … [Read more...] about How one company’s disciplined, targeted approach to demand generation delivered big results

To grow, be stagnant or contract — which do you want for your B2B?

Jay Mitchell - 7 February 2019

There are three things you can be doing: growing, remaining stagnant or contracting. It is always better to be growing. In business. In service. In … [Read more...] about To grow, be stagnant or contract — which do you want for your B2B?

Seeking to serve translates to revenue growth almost every time

Jay Mitchell - 31 January 2019

When we talk revenue growth and revenue performance, it is easy to focus on business and leave out the why. Why you joined or started the company. Why … [Read more...] about Seeking to serve translates to revenue growth almost every time

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