3 Steps a CRO can take to strengthen their company’s revenue sustainability

As the chief revenue officer, your main focus is, not surprisingly, the company’s revenue. This singular focus, though, means you must cast your attention across all departments, all teams, all employees’ actions and help shape these moving pieces into a structure of sustainable revenue performance.
The following are three tips to manage your company’s efforts to reach your revenue goals.
Keep a Pulse on the Marketplace
While most other employees focus on their performance and their day-to-day, you must look to the marketplace — past, present and future. Work with your product team to help them understand what is working and what is not working with current offerings in the marketplace. Bring not only data points from the marketplace to product and marketing teams but partner with them to shape the go-to-market strategy accordingly. What differentiation do you have or lack? Be the lighthouse of competitive intelligence, and warn any product ships that