The chief revenue officer is an increasingly important role in today’s business environment. We are facing high head of sales turnover. That turnover impacts an entire organization’s sales success. Plus revenue performance remains stagnant or declining for the majority of large companies.
It takes a certain kind of leader to manage and increase an organization’s revenue, to lead its salespeople to achieve goals and to work alongside the leadership team to help a business prosper. While there is no single formula for a CRO, there are traits all CROs must embody in order to find success in this role.
A CRO Is Customer-Focused
Chief revenue officers have a thorough understanding of the buyer’s environment and motivations in a purchasing decision. The buyer journey is one this leader can walk with a blindfold on, and buyer personas are as well-known as golfing friends. By having such an omniscient view of the target buyer, CROs build
