At Mereo, we are proud to share insights from distinguished voices across the B2B ecosystem. In this guest article, we welcome Eric Cohan, founder of … [Read more...] about Is Your Pricing Model Holding You Back? 4 Appealing Benefits Consumption-Based Models Offer B2B Buyers
8 Steps to Shift to a Solutions-Led Marketing Approach
Business leaders across industries continue to tell us, “I want to adopt a solutions-led marketing strategy.” Then, naturally, they want to know, “But … [Read more...] about 8 Steps to Shift to a Solutions-Led Marketing Approach
Nurture a Future of Trusted Advisors, Not Algorithms
Young selling professionals are readying their caps and gowns, eager to join the B2B workforce. But recent data paints a sobering picture. According … [Read more...] about Nurture a Future of Trusted Advisors, Not Algorithms
Dear CMO, Your Ideal Client Profile Should Do More Than Describe — It Should Drive
In our last post, we explored how ideal client profiles (ICPs) can be activated through thoughtful sales territory design. Before that, we unpacked … [Read more...] about Dear CMO, Your Ideal Client Profile Should Do More Than Describe — It Should Drive
Beware the Content Explosion: A Smarter Approach for B2B Solution Marketing Leaders
In the fast-paced world of B2B solution marketing, content is both an asset and a challenge. Marketers need to communicate value across multiple … [Read more...] about Beware the Content Explosion: A Smarter Approach for B2B Solution Marketing Leaders
How B2B Leaders Can Avoid Costly Product Development Mistakes
This season, I have had the privilege of working with a Penn State Material Sciences and Engineering professor to help deliver part of the curriculum … [Read more...] about How B2B Leaders Can Avoid Costly Product Development Mistakes
