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Jay Mitchell

How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

Jay Mitchell - 25 April 2019

In February 2019, Airbus announced it would stop the production of its A380 jumbo jet by the end of 2021. This comes after just 10 years in production … [Read more...] about How solution strategy and management could have saved the Airbus A380 — or saved it from itself years sooner

Mereo President Recognized as Highly Recommended Sales Consultants 2019

Jay Mitchell - 19 April 2019

AUSTIN, TX (APRIL 2019) Mereo LLC is pleased to announce that founder and president Jay Mitchell has ranked on Selling Power’s List of Highly … [Read more...] about Mereo President Recognized as Highly Recommended Sales Consultants 2019

How a solution marketing expert and marketing communications expert partnered to achieve major results

Jay Mitchell - 18 April 2019

Around 2012, Rachel Spasser, currently managing director and Chief Marketing Officer (CMO) at Accel-KKR, joined Ariba, now an SAP Company, with the … [Read more...] about How a solution marketing expert and marketing communications expert partnered to achieve major results

The 2 types of head of marketing

Jay Mitchell - 11 April 2019

There are two types of head of marketing we typically encounter in B2B organizations. The “Marketing Communications/Demand Generation” Head of … [Read more...] about The 2 types of head of marketing

A new — and more effective — sales qualification framework

Jay Mitchell - 4 April 2019

When it comes time for marketing and sales to determine the most qualified leads, many turn to BANT. The BANT framework has its origins within IBM and … [Read more...] about A new — and more effective — sales qualification framework

The often overlooked insights the target buyer profile can provide

Jay Mitchell - 28 March 2019

B2B marketing teams align with sales, solution marketing and more through the target buyer profile. At Mereo, we call the target buyer profile the … [Read more...] about The often overlooked insights the target buyer profile can provide

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