The good, bad and misleading revenue growth

It is always best to be striving for revenue growth. That seems obvious, yet there are times when the marketplace is not ripe for growth — and other times when it is and leadership is getting in its own way.
The following are anecdotes of good, bad and misleading periods of revenue growth. Read them and decide — which narrative arc does your company fit right now?
A tale of good revenue growth.
Company A wanted to accelerate revenue growth but it was relying on antiquated market positioning (spend management), while also lacking consistency in sales process and the support required to develop and enable a global sales organization on a new go-to-market platform. With Mereo’s help, Company A transformed itself. Rather than adding new sellers to feed revenue growth, Company A invested in its current sales team while simultaneously turning to marketing – for consistent, differentiated buyer-level messaging frameworks – and training