The greatest barriers to your B2B revenue growth

Even leadership with the best intentions of revenue growth can face a tough road ahead. Read on to shine a light on potential obstacles you may face as you work to grow revenue.
Internal barriers to revenue growth.
Inside a business, many things can go awry for revenue growth, but one of the most-frequent offenders is the politics of an office. Departments will argue over whose responsibility it is to lead revenue growth and see to it that goals are reached. Is that marketing’s job? Is it sales’? Well, we know for a business to realize its potential, these barriers and silos cannot exist. For example, say sales does take the lead on revenue growth, but then they need information or supporting materials from marketing to pull off the plan. And marketing comes to the game late and says it is a no-go. That is a recipe for missed marks and lack