Yes, I’m a more than a little obsessed about our propensity to avoid the hard work, constantly hitting the “Easy Button,” but this is probably one of … [Read more...] about “The Hard Part Is Where You Grow”
Is Sales a Profession, or a Craft?
At Membrain, our vision is to “Elevate The Sales Profession.” But is sales even a profession? Barry Trailer, the founder of Sales Mastery, LLC and … [Read more...] about Is Sales a Profession, or a Craft?
Selling Isn’t Easy, So Why Do We Keep Hitting The Easy Button?
We all know that selling is hard. It’s not just that buyers are overwhelmed, it’s not just the disruption/change everyone faces, it’s not the … [Read more...] about Selling Isn’t Easy, So Why Do We Keep Hitting The Easy Button?
How to Use AI to Build a Competitive Edge
An effective sales organization is one that uses its resources to build capacity, not just efficiency. In a world where technology is hurtling forward … [Read more...] about How to Use AI to Build a Competitive Edge
Podcast – Look Me In the Eye with Julie Hansen
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Julie Hansen, sales trainer, former actor, and author of Look Me … [Read more...] about Podcast – Look Me In the Eye with Julie Hansen
Capacity Beats Efficiency: How VMCL Gives Complex Sales Teams the Edge
The most effective B2B sales organizations are more than just efficient. They’re effective. They make good use of salespeople’s time, they bring home … [Read more...] about Capacity Beats Efficiency: How VMCL Gives Complex Sales Teams the Edge
