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George Brontén

How to choose your CRM for B2B Sales Effectiveness

George Brontén - 26 August 2020

Choosing a CRM is a major decision that will impact every aspect of your sales performance. Choose the right CRM, and your team will be enabled to … [Read more...] about How to choose your CRM for B2B Sales Effectiveness

Never let a good crisis go to waste

George Brontén - 23 August 2020

As Winston Churchill was working to establish the United Nations after World War Two, he observed that leaders should “never let a good crisis … [Read more...] about Never let a good crisis go to waste

How to unlock the double black box of sales data

George Brontén - 19 August 2020

Never in the history of sales, have sales organizations had access to so much data. Yet when I talk to company leaders, many are frustrated by the … [Read more...] about How to unlock the double black box of sales data

Seven factors that separate winners from losers in an economic downturn

George Brontén - 16 August 2020

No one has missed the global crisis we are in right now. A crisis that caused countries to completely close their borders, caused the worst stock … [Read more...] about Seven factors that separate winners from losers in an economic downturn

How to sell when you're not a salesperson

George Brontén - 12 August 2020

One of my relatives is a lawyer. He recently joined a new firm and had an interesting story to tell. He’s a compliance expert, and not too long … [Read more...] about How to sell when you're not a salesperson

Our customers don’t know what they don’t know

George Brontén - 9 August 2020

Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer … [Read more...] about Our customers don’t know what they don’t know

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